![]() In addition, another payment was due to be withdrawn from my checking account. This was not an acceptable response due to obvious mail delay on their part in regards to receiving the written policy. I was told that in order to cancel the policy, I would have to wait for the cancellation form to be mailed to me in 5-7 business days. I spoke to the company on January 9, 2023, explained the situation and informed them that I wanted to cancel the policy. I called the company to make them aware of the situation and response was: call back during regular business hours, Monday through Friday. The cancellation form was not in the packet. The written policy was received on January 7, 2023, the day before the deadline to cancel the policy and avoid another payment being charged. I was told to continue to wait and that the company does not fax or email the policies or cancellation forms, so just wait. Policy was not received by the 16th business day. ![]() On or about the 12th day, I called the company and made them aware that the written policy had not been received. Per company: written policy should be received in 7-10 business days and a cancellation form would be in the packet. I was charged an initial premium of $149.25. Recently, Colonial Penn have aired commercials paying tribute to Trebek.On 12/08/22 I initiated a life insurance policy with Colonial Penn (policy # **********). Also, in the wake of Trebek's death, it is unknown if Colonial Penn will find a new celebrity endorser or if Lawson will be the permanent spokesman for the foreseeable future. A week after Trebek died, Colonial Penn announced that his family will receive benefits and funeral expenses. Prior to his death, Trebek's estate received royalties from every commercial that he appeared in. When Trebek died in November 2020, most, if not, all commercials featuring him were removed and were replaced by Lawson on a temporary basis, and the life insurance company's website removed all references to Trebek. Since 2018, Colonial Penn sales manager Jonathan Lawson has appeared as a pitchman in the commercials while Trebek was unavailable at times due to health issues. Trebek would often visit Colonial Penn's headquarters in Philadelphia to meet with employees and representatives and to film commercials. In recent years, longtime Jeopardy! host Alex Trebek had appeared as an compensated endorser in Colonial Penn commercials, since he started using life insurance from the company in the early 1990s, and signed a long-term contract with it to do advertisements. ![]() Other spokespeople included Lou Rawls and Joe Theismann, among others. Celebrities have been spokespersons for the life insurance company over the years and are known as “compensated endorsers”. The commercials have frequently aired during The Price Is Right, The Golden Girls, and other classic TV shows as well as newer shows that are mostly oriented towards the elderly. Advertising Ĭolonial Penn is often known for its television commercials that target viewers aged 50 and over. In 2001, Conseco reverted to the Colonial Penn name, which remains a subsidiary of the renamed CNO Financial Group with Bankers Life and the Washington National Insurance Company. Ĭonseco bought Colonial Penn from Leucadia in 1997, and in 1998 renamed it Conseco Direct Life to reflect Conseco ownership. FPL sold Colonial Penn to Leucadia National in 1991. ![]() Utility holding company FPL Group acquired Colonial Penn in 1985. The company's name comes from the state it was founded (Pennsylvania), which was part of colonial America, hence the name “Colonial Penn”. ![]() Colonial Penn, originally focused on people over 65 who became the origins of insurance provided through American Association of Retired Persons, now known as AARP, now has a marketing campaign that is aimed at people between the age of 50 and 85, specializing in “guaranteed acceptance whole life insurance“ and to help their families cover funeral costs after the individual dies. The Colonial Penn Life Insurance Company (often known as simply Colonial Penn) is an American life insurance company based in Philadelphia, Pennsylvania, founded by philanthropist and AARP co-founder Leonard Davis, owned by CNO Financial Group. ![]()
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